Part 2: How To Setup Middle of Funnel Ecommerce Campaigns In Facebook
Middle of Funnel (MOF) marketing is not as important as BOF marketing but it's a close second.
In this category you would put anyone who has recently engaged with your brand and target them based on the level of engagement AND how much time has passed since the engagement occurred.
There's a correct way to do it so that you can shepherd these people through the funnel toward buying and in this video, I walk you through those steps. Watch the video!
P.S. Make sure you nail down the BOF marketing before you attempt this step. There's a link at the bottom if you need to go back and watch that.
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