Part 1: How To Setup Bottom of Funnel Ecommerce Campaigns In Facebook
Bottom of Funnel (BOF) marketing is by far the most important marketing you'll ever do. It's the easiest money and the most consistent return. And it affects every single channel you use to drive traffic.
If you don't get this right, it's like having a huge hole in your wallet because you'll be missing sales left and right.
In this video I explain how to properly setup BOF campaigns in Facebook so that you leverage the level of engagement a person has shown in your products. This is KEY to getting BOF marketing right so watch and implement!
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