Fractional Digital Marketer

Hiring a full-time, in-house digital marketer is incredibly expensive. Taking into account the salary and benefits, the total business cost could easily be $100k+. And with the tight labor market there is a real risk that you end up overpaying an under-qualified person. Or you may get so desperate to fill the seat that you bring in a bad cultural fit. Making the wrong hire is one of the most expensive mistakes a business will ever make.

Believe me when I tell you that I feel your pain. I've interviewed lots of candidates for digital marketing roles and I know how hard it is to find the right hire: someone who is good at what they do and a good fit for the team.

It's not that having an in-house digital marketer is necessarily a bad idea, it's that you don't want to be in a desperate situation to fill the seat. If you're in that position, you're almost guaranteed to make the wrong hire.

The problem is, you need someone now! Maybe a key team member has already left. Maybe the rest of the team is spread thin trying to fill the gap. You're not in a position to hire an agency under a long-term contract because you don't know how long you'll need the help.

But there is a solution: the Fractional Digital Marketer. Someone who has experience plugging into existing teams and filling a gap for as long or as little as you need.

What do you get out of it?

  • The pressure is gone. No more need to rush the hiring process in a tight labor market.
  • You can still be picky and patient to make sure you find the best fit.
  • In the meantime, you have a highly qualified "butt in the seat" so your campaigns don't suffer.
  • Other team members don't have to be spread too thin.
  • No messes to inherit for the new hire.

No matter how long or little you need help, we can fill the seat and keep your ads on Google, Facebook, Amazon, or Bing running smoothly while you search. Of course, in the end you may find we are a good long-term fit and you're better off working with us than hiring someone full time. It wouldn't be the first time that has happened!

But regardless, we can successfully fill the role for as long as you need. Need help? Let's chat!

You can schedule a 20-min intro call here.

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