How to Fix a Double Counting Facebook Pixel in Shopify
Note: if you prefer to watch instead of reading, you can watch a video about how to fix a double counting Facebook pixel in Shopify on my Youtube channel. Or keep reading below: Not too long ago I was asked by an ad agency to take a look at one of their client’s Facebook ad accounts. […]
Part 3: How to Setup Top of Funnel Campaigns in Facebook
And now for the final installment of Facebook funnel marketing. Top of funnel (TOF) marketing should only be addressed after you’ve implemented BOF and MOF marketing campaigns. If you haven’t yet done that, it’s a big mistake trying to complete this right now. First go watch those training videos before you try to implement this step. If […]
Part 2: How To Setup Middle of Funnel Ecommerce Campaigns In Facebook
Middle of Funnel (MOF) marketing is not as important as BOF marketing but it’s a close second. In this category you would put anyone who has recently engaged with your brand and target them based on the level of engagement AND how much time has passed since the engagement occurred. There’s a correct way to do it […]
Part 1: How To Setup Bottom of Funnel Ecommerce Campaigns In Facebook
Bottom of Funnel (BOF) marketing is by far the most important marketing you’ll ever do. It’s the easiest money and the most consistent return. And it affects every single channel you use to drive traffic. If you don’t get this right, it’s like having a huge hole in your wallet because you’ll be missing sales left […]
How I Increased Google Shopping ROAS by 282%
Google Shopping ads used to be really easy. Just throw up a product feed and turn it on, basically. The CPCs were so low that the campaign was pretty much guaranteed to be profitable. Facebook ads used to be like that too. But as more people enter a successful platform, CPCs rise and you quickly find out […]