How to Fix a Double Counting Facebook Pixel in Shopify
Note: if you prefer to watch instead of reading, you can watch a video about how to fix a double counting Facebook pixel in Shopify on my Youtube channel. Or keep reading below: Not too long ago I was asked by an ad agency to take a look at one of their client’s Facebook ad accounts. […]
Which Channel Is Better for E-commerce: Google Ads or Facebook Ads?
Would you rather watch than read? Here’s the video. Or scroll down to read instead… The better question to ask is “why not pursue both channels?” But sometimes pursuing both isn’t currently an option. That’s usually true for businesses that have limited ad dollars and bandwidth. You may not have the time to master and monitor […]
How Site Speed is Killing Your Advertising Results
“When was the last time you saw a doctor?” I’m one of those people that is generally healthy (and takes it for granted), which means I only see a doctor if something goes wrong. But over the years my wife and others have reminded me that getting to a doctor every once in awhile for a […]
Major Update to My Free E-commerce Advertising Course
This past week I completed a major overhaul to my free E-commerce advertising course. For one, I’ve integrated it with my paid E-commerce advertising course completely so that the interface and course layout are uniform and when someone signs up for the paid course, they no longer have to learn a new interface. Here’s what the backend […]
This Is The First Campaign You Should Setup
I know what it’s like feeling overwhelmed by information.Paralysis analysis, information overload, drinking from a fire hose.It clouds the brain and makes it hard to know what the next step should be.So let me give you the advice I wish someone had given me 11 years ago: start at the bottom of the funnel and […]