How Site Speed is Killing Your Advertising Results
“When was the last time you saw a doctor?” I’m one of those people that is generally healthy (and takes it for granted), which means I only see a doctor if something goes wrong. But over the years my wife and others have reminded me that getting to a doctor every once in awhile for a […]
This Is The First Campaign You Should Setup
I know what it’s like feeling overwhelmed by information.Paralysis analysis, information overload, drinking from a fire hose.It clouds the brain and makes it hard to know what the next step should be.So let me give you the advice I wish someone had given me 11 years ago: start at the bottom of the funnel and […]
Part 3: How to Setup Top of Funnel Campaigns in Facebook
And now for the final installment of Facebook funnel marketing. Top of funnel (TOF) marketing should only be addressed after you’ve implemented BOF and MOF marketing campaigns. If you haven’t yet done that, it’s a big mistake trying to complete this right now. First go watch those training videos before you try to implement this step. If […]
How I Increased Google Shopping ROAS by 282%
Google Shopping ads used to be really easy. Just throw up a product feed and turn it on, basically. The CPCs were so low that the campaign was pretty much guaranteed to be profitable. Facebook ads used to be like that too. But as more people enter a successful platform, CPCs rise and you quickly find out […]
What An Evergreen Ecommerce Funnel Should Look Like
Most people don’t buy on a whim. Yes, there are some rare people who will immediately fall in love with your product the moment they see it and decide to immediately buy. But those people are rare. Instead, most people need to see your products multiple times and be educated about your product before they’ll buy. Or […]