Leo Ebbert
Leo EbbertAdWords Steps Up Machine Learning AI For Predictive Audiences
The robots are coming for us all…at least that’s how it feels sometimes. As someone who was both fascinated and terrified by Tim Urban’s treatise on the future of artificial intelligence (AI), I pay extra attention when I see advancements in that arena. Especially AI advancements in the online ad space. At some point, if things continue […]
How I Increased Google Shopping ROAS by 282%
Google Shopping ads used to be really easy. Just throw up a product feed and turn it on, basically. The CPCs were so low that the campaign was pretty much guaranteed to be profitable. Facebook ads used to be like that too. But as more people enter a successful platform, CPCs rise and you quickly find out […]
How Most Ecommerce Marketers Mess Up AdWords
I’ve been in the e-commerce marketing space since 2007 so I’ve seen a lot of different AdWords accounts. Many dozens of them, actually. And pretty much every time, I can count on seeing at least one major mistake in the way the account and campaigns are set up. In this post I’m going to share the most common […]
What An Evergreen Ecommerce Funnel Should Look Like
Most people don’t buy on a whim. Yes, there are some rare people who will immediately fall in love with your product the moment they see it and decide to immediately buy. But those people are rare. Instead, most people need to see your products multiple times and be educated about your product before they’ll buy. Or […]
What Kevin O’Leary Taught Me About Evergreen Marketing
We were wrapping up a team meeting at Mission Belt HQ and just about to head home for the day when Zac got an unexpected call…from Kevin O’Leary’s assistant. At least, that’s who she said she was. Was it a prank call? Nope. “Mr Wonderful” was in town shooting a follow-up segment for one of the Shark […]