Leo Ebbert
Leo EbbertUsing Google Merchant Promotions to Improve ROAS by 114%
Part of maximizing your ad performance is taking advantage of features that give you an unfair advantage over your competitors. Not unfair in the sense that it’s unethical, but unfair because most advertisers don’t take the time to use all the tools available. Merchant Promotions is one of those tools. First, what is it? Have you ever […]
This Is The First Campaign You Should Setup
I know what it’s like feeling overwhelmed by information.Paralysis analysis, information overload, drinking from a fire hose.It clouds the brain and makes it hard to know what the next step should be.So let me give you the advice I wish someone had given me 11 years ago: start at the bottom of the funnel and […]
Part 3: How to Setup Top of Funnel Campaigns in Facebook
And now for the final installment of Facebook funnel marketing. Top of funnel (TOF) marketing should only be addressed after you’ve implemented BOF and MOF marketing campaigns. If you haven’t yet done that, it’s a big mistake trying to complete this right now. First go watch those training videos before you try to implement this step. If […]
Part 2: How To Setup Middle of Funnel Ecommerce Campaigns In Facebook
Middle of Funnel (MOF) marketing is not as important as BOF marketing but it’s a close second. In this category you would put anyone who has recently engaged with your brand and target them based on the level of engagement AND how much time has passed since the engagement occurred. There’s a correct way to do it […]
Part 1: How To Setup Bottom of Funnel Ecommerce Campaigns In Facebook
Bottom of Funnel (BOF) marketing is by far the most important marketing you’ll ever do. It’s the easiest money and the most consistent return. And it affects every single channel you use to drive traffic. If you don’t get this right, it’s like having a huge hole in your wallet because you’ll be missing sales left […]